Maria Jonsson

Marketing Consultant
Stand out offer - with value for a customer
How do you make your offer stand out—and truly memorable? No flashy body curves. No adorable babies, luxury villas in Tuscany, or infinity pools, bold red fonts, trending memes, or viral news hooks. Yet, a week ago, I saw something that completely won me
Communicating with customers: motivating or pushing?
How do you motivate clients and potential customers? I’m talking about the tone of your messaging — how you communicate with them. Recently, I came across a post from a colleague who had just finished a free live session and signed off with: "You missed it. It was really valuable. So close, yet so far..." That made me pause. Why? What’s the goal of this message? It triggered a wave of thoughts, which I’m sharing here.
Additional jobs in Jobs-To-Be-Done framework
Take a look at two pictures. What's the connection between these two things? Except that they're both kids’ goods? For me, these are two products that, aside from performing their main jobs, do additional ones. * In the Jobs To Be Done (JTBD) framework, a job is a task for the product to perform.
How to find your ideal client :)
A couple of months ago, I read a marketer’s advice regarding customer search that left me stumped and caused a lot of indignation. Some person: How I should find my customer? That marketer: 1. You need to design a portray of your ideal customer 2. Then identify its pain points and needs Me: What do you guys mean?
Maria Jonsson,
Marketing Analytics Consultant
Helping small and medium businesses conduct research and enhance products to drive growth. Specializing in customer, product, competitor, and market analysis to provide businesses with valuable data and insights.

A strong believer in the power of data, always advocating for a data-informed approach as the most effective strategy.
I managed the delivery of 80+ diverse scale projects and worked with markets on all continents - except for South America and Antarctica :)
To Home Page - to uncover more
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