Product Marketing & Analytics for B2B SMBs

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If you have a lot on your plate, little time,
and a marketer working on channels,
but decisions about positioning, segments, value propositions, and promotion are still made mostly intuitively and somewhat chaotically,
I can help you make sense of it and build
a clear system.

Based on data about the market, customers,
and competitors, we’ll refine your positioning, and I’ll develop a clear marketing plan: who to target, what to say, and through which channels — and then help you put it into practice.

Write me what you're working on Book an introductory call

Track Record

100+ projects, including market research, across 80+ products and 55 geographical markets.
Around 85% of projects have been in B2B markets.
9+ years in market research and marketing analysis, including 5 years as Head of Projects and 4 years as an independent consultant.
10+ years in marketing communications, including 2 years as Head of Marketing Communications.
84 market research projects delivered in 2018–2022 to support marketing strategy development, with 94% accepted without modifications.
Main clients: SMEs and manufacturers with annual revenue of $5–30 million, often preparing to enter new geographical markets.
Selected clients: Chevrolet, DHL, Kärcher, RusHydro, TÜV.

What I help with

I deliver B2B Product Marketing

Conduct market and competitor research.
Interview potential customers or current clients and analyse the findings, including Sales input.
Validate product ideas through customer interviews, market research, and competitive analysis.

What you get:
A deep understanding of customer personas, their needs and motives, the competitive landscape, and market shifts within the industry — giving you a solid base for business and marketing decisions.
I interview customers myself, uncover the real problems they are solving with you, and turn those insights into inputs for positioning, messaging, case studies, proof points, content, and channel strategies.

Craft product positioning, value propositions, and messaging for different markets and customer segments.
Strengthen differentiation using market and customer insights, competitive context, and technical proof points from Product teams.

What you get:
Instead of a set of product features and different versions of how you describe what you are selling, you get a clear explanation of who the product is for, what problem it solves, why customers should choose it over alternatives, and how to communicate its value to different segments.

Develop content and channel strategy: which channels, types of content, and themes are most effective and relevant based on analysis, defined positioning, and messaging.
Create key marketing assets such as presentations and product briefs.

What you get:
A clear, structured marketing plan based on customer data and market analysis: who to target, what to say, where to say it, and why.
The plan can also be handed directly to the specialists responsible for content and channel execution.

Create sales enablement assets such as presentations, one-pagers, battle cards, case studies, customer advocacy materials, and other sales tools.

What you get:
Sales gets materials and talking points they can actually use in customer conversations. They are based on competitor research, customer interviews, the value proposition, and input from Sales — making them highly relevant to the market and grounded in real data.
This makes it easier for Sales to communicate the product’s value clearly, consistently, and with more confidence.

Together, we will define KPIs for marketing, monitor campaigns and feature adoption metrics, and adapt marketing strategies based on market feedback and analytics.

What you get:
Not just a marketing plan, but a way to track whether it is actually working.
We work iteratively, analysing performance, identifying what is effective and what is not, and optimising the strategy and activities based on data and market feedback.

As part of the project, I also:

Improve ways of working within my areas of expertise, including processes, automation, templates, and other practical improvements.
Collaborate closely with Sales, Product, Marketing, Engineering, and leadership to secure alignment on priorities, timing, and expectations.
If required, manage the work of in-house or freelance designers, content developers, and marketing specialists.

Selected Cases

How I work

Working Arrangement
I work on a retainer basis, with a minimum commitment of 15 hours per month.

We start with a 3-month contract, with an option for either side to end the engagement after the first month. After the initial 3 months, the contract can be extended month by month.

What You Can Expect from Me

At work, I am highly structured, very detail-oriented, and quite persistent. If I don’t have the data or an answer I need to solve a problem, I will keep digging until I do. I’m hard to knock off course, I take initiative, and I don’t wait for detailed instructions at every step. At the same time, my analytical side goes well with the creative part of the job: I enjoy working through data and complex relationships, but I also know how to turn them into a clear story, clear decisions, and strong visual presentations.

I’m particularly good to work with if you need clarity, logic, initiative, and someone who genuinely takes ownership of the task.

You Send Me a Request

You can write to me and briefly describe the task, or, if you would rather talk it through, book a call.

We Discuss the Tasks and Approach

We discuss what exactly needs to be solved and what result you need. I ask a lot of questions to understand the context and the specifics of the product and market. At this stage, we define the main areas of work and the bigger tasks, and agree on where it makes sense to start. The work itself begins after the contract is signed.

We Sign the Contract

After the discussion, we sign a 3-month retainer contract. The first month is paid before the work starts.

We Define the Work for the First Month

From the bigger plan, we choose which tasks to take on in the first month, what needs to be done at a minimum for each of them, and set priorities. I will push for analysis and structure first.

We Work, Review, and Adapt

I do the agreed work: analyse, develop materials and solutions, and help with implementation. I stay in touch with Sales, Product, Engineering, and Marketing, send regular updates on the month’s tasks, and share results as they are ready. We look at what works in practice and, where needed, adjust the marketing decisions and the next tasks in line.

About Me

I often describe myself as a Generalist, hands-on Product Marketing Manager. I have a broad profile, but I don’t just develop strategy — I also know how to dive deeply into a problem myself and carry the work through to execution.

Over 15+ years of my career, I’ve worked in communications and advertising, developed and executed GTM strategies, organised business events for 100 people, and done extensive market analysis. This has given me a strong foundation in both the "what and why" – market, users, and product – and the "when and how" – planning and delivering campaigns, choosing channels and messages, creating content, and tracking effectiveness.

I’ve worked both on the client side and on the agency side. From the first, I gained an understanding of the client perspective and the experience of working with one product over the long term; from the second, the ability to get up to speed quickly in a new project and develop a solid understanding of even complex technical products within two weeks.
My consulting experience has also given me broad exposure across markets: 80+ market analyses have taught me to spot patterns faster, compare different market models, and work confidently with customer segmentation.

In marketing, the big picture, logic, and the reasoning behind every action matter to me. Not copy or visuals “because we like them”, but messaging grounded in real market data and the motivations of potential customers. The key theme throughout my career has been turning chaos into structure and looking for causes and connections. And I think this is not just about my career, but about how I think in general. I am a master of plans and frameworks, and if I hadn’t chosen marketing, I would probably have become a diagnostician or a detective.

I live in Oslo and work remotely with clients around the world.

Want to talk it through?

Write me what you're working on Book an introductory call

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